Media Handbook

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

Ajuns la cea de-a 9-a editie, The Media Handbook prezinta studentilor procesul de planificare si cumparare media printr-o abordare concisa si informata pe industrie. Acest text ramane ideal pentru cursurile de planificare si cumparare media in departamentele de publicitate si comunicare de masa.