Media Management and Artificial Intelligence

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.

Acest manual de ultima generatie examineaza modelele contemporane de afaceri media in contextul Inteligentei Artificiale si al transformarii digitale. IA a avut un impact dramatic asupra productiei si distributiei media, de la motoarele de recomandari la oamenii sintetici, de la instrumentele de conversie video in text la modelele de limbaj natural.