Media U

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

Media U prezinta o regandire provocatoare a dezvoltarii invatamantului superior american centrat pe ideea ca universitatile sunt institutii media. Mark Garrett Cooper si John Marx sustin ca scopul fundamental al universitatii americane de cercetare a fost cultivarea publicului si convingerea acestuia de valoarea sa.