Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Dezvaluie modelele de afaceri ,,de membru" ale Netflix, Weight Watchers si alti giganti din industrie - si cum le puteti folosi pentru a va conduce compania in varful lantului alimentar. Aceasta carte va arata cum sa reganditi radical modul in care organizatia dvs. poate construi loialitate, crestere virala si venituri recurente.