Methodological Issues in Management Research

Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techniques which can be applied to a diverse range of research needs. Topics discussed include: research designs, sampling, interviews, focus groups, case study research and mixed method research.

Folosind exemple contemporane de cercetare in afaceri si management, predominant in contextul Indiei, aceasta carte ofera numeroase instrumente si tehnici care pot fi aplicate unei game variate de nevoi de cercetare. Subiectele discutate includ: proiecte de cercetare, esantionare, interviuri, focus grupuri, studii de caz si cercetare cu metode mixte.