Move Fast and Break Things

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.

Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms-Facebook, Amazon and Google-that now determine the future of the music, film, television, publishing and news industries.

Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music, and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live.

The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content.

With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long.

The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music and other forms of entertainment from a small group of companies poses a real threat to democracy.

Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.

O polemica dureroasa care urmareste monopolizarea distructiva a internetului de catre Google, Facebook si Amazon si care propune un nou viitor pentru muzicieni, jurnalisti, autori si cineasti in era digitala. Movati repede si rupeti lucrurile spune povestea modului in care un grup mic de antreprenori libertari au inceput in anii 1990 sa deturneze viziunea descentralizata originala a internetului, in procesul crearii a trei firme de monopol - Facebook, Amazon si Google - care determina acum viitorul industriei muzicii, filmului, televiziunii, editarii si stirilor. ofera o istorie succinta si puternica a modului in care viata online a inceput sa se modeleze in jurul valorilor barbatilor care au fondat aceste companii, inclusiv Peter Thiel si Larry Page: tolerarea pirateriei cartilor, a muzicii si a filmului, promovand in acelasi timp practici de afaceri opace si subordonarea confidentialitatii utilizatorilor individuali pentru a crea monocultura de marketing de supraveghere in care traim acum. Profiturile enorme care au venit cu acest concept ntrarea puterii spune propria lor poveste.