Move the Needle

Harness the "power of can't" to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her quirky passion into a global force.

Shelley Brander was no stranger to the word "can't."
You can't be an athlete, you have asthma. You can't be a successful copywriter, you're a girl. Your son has autism, he can't be cured. You can't make a living with yarn. But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate and active membership community of knitters, crocheters, and makers of all ages.
This book is about harnessing "the power of can't" to pursue your life's passions--both personal and professional--no matter how weird or impossible they may seem. We're still living in a time where the entrepreneurial creative is too often told, "You can't make a business out of that," but in this book you will learn how to turn your can'ts into cans and:
- Make your creative side hustle your main gig
- Celebrate creativity and experimentation
- Accept failure as a part of the process
- Have hope against the odds
- Surround yourself with supportive people
- Cut ties with those who weigh you down
- Believe in you and your weird, impossible dream!

Valorificati ,,puterea nu se poate" pentru a va transforma visele mari si imposibile in realitate cu ajutorul unui antreprenor creativ care si-a transformat pasiunea ciudata intr-o forta globala. Shelley Brander nu era straina de cuvantul ,,nu se poate". Nu poti fi sportiv, ai astm. Nu poti fi un copywriter de succes, esti o fata.