Multivariate Data Analysis: Pearson New International Edition

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Pentru cursuri de cercetare de marketing de licenta si de nivel superior. De peste 30 de ani, acest text le-a oferit studentilor informatiile de care au nevoie pentru a intelege si a aplica analiza datelor multivariate.