Museum Branding

The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography – over three-hundred of them – that exemplify audience-centered practices.

Provocarea pentru toate muzeele este sustinerea marcii lor pe masura ce publicul se schimba. Brandingul muzeului: Reimagining the Museum analizeaza muzeele de toate dimensiunile, genurile si geografiile - peste trei sute dintre ele - care exemplifica practicile centrate pe public.