Myths of Innovation

In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today.

In noua editie brosata a acestei carti fascinante, autorul de bestselleruri Scott Berkun arunca o privire atenta asupra istoriei inovatiei pentru a dezvalui adevaruri puternice despre modul in care ideile devin inovatii de succes - adevaruri pe care oamenii le pot aplica provocarilor de astazi.