Nation Branding in Europe

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

Aceasta carte ofera o explicatie a teoriei si practicii branding-ului national in contextul european, explorand modul in care tarile isi construiesc si isi gestioneaza reputatia la nivel global. Fiecare capitol se concentreaza pe o anumita tara europeana, selectata dintr-o sectiune transversala de tari pentru a oferi o gama larga de cazuri de pe tot continentul.