Nation Branding in the Americas

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.

Aceasta carte ofera o imagine de ansamblu asupra brandingului national in America, un continent (sau mai multe) adesea neglijat in dezbaterile despre crearea, diseminarea si gestionarea imaginilor nationale. Va fi de interes deosebit pentru studentii si cercetatorii specializati in marketing, media si comunicare si relatii internationale.