National Brands and Global Markets

Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.

Intre Brexit, eforturile de a ,,face America din nou mareata" si apelurile continue la consumul patriotic pentru a stimula economiile, intersectia dintre identitatea nationala, campaniile de marketing si alegerile consumatorilor a fost adusa in prim-plan. Aceasta carte sustine ca istoria conceptului ,,Made in" poate fi folosita pentru a arunca lumina asupra societatii in general.