Nature of Business

This book sets out a new business paradigm. Giles Hutchins presents the challenges to the prevailing `business as usual’ model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow.

Aceasta carte stabileste o noua paradigma de afaceri. Giles Hutchins prezinta provocarile pentru modelul predominant ,,business as usual", explica nevoia presanta de schimbare transformationala si dezvaluie conceptele si mentalitatile necesare pentru a inspira afacerile de maine.