Netnography

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

In aceasta a treia editie de referinta, Netnografia: Ghidul esential ofera baza teoretica si metodologica, precum si aplicatiile practice, ajutand studentii sa inteleaga si sa realizeze propriile proiecte de cercetare netnografica.