New Approaches to Mergers and Acquisitions

Based on both their academic and client-based research, business gurus Fons Trompenaars and Peter Woolliams delve into the crucial role of mergers and acquisitions in securing long-term survival, whether by enhancing core capabilities, diversifying into new markets, or capitalising on synergies between merging entities.

Pe baza cercetarilor lor academice si a celor bazate pe clienti, expertii in afaceri Fons Trompenaars si Peter Woolliams analizeaza rolul crucial al fuziunilor si achizitiilor in asigurarea supravietuirii pe termen lung, fie prin consolidarea capacitatilor de baza, diversificarea pe noi piete sau valorificarea sinergiilor dintre entitatile care fuzioneaza.