New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

Noul Marketing, cu contributii care se intind pe pionierii CMO catre perturbatori martech, lumini de economie a comportamentului la Yale catre ganditori de marketing de la Kellogg si Wharton, este GPS-ul pentru a naviga intr-o lume digitala si misca mestesugul marketingului prin fortele transformarii marketingului.