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New NDP


Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

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9780774860468

162,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

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Autor McGrane, David
Editura University of British Columbia Press
Dimensiuni 160 x 237 x 21
Data Publicarii 01/10/2019
Format Necartonata
Numar pagini 408
Descriere RO Noul PND este relatarea definitiva a evolutiei strategiei de marketing politic a Noului Partid Democrat la inceputul secolului al XXI-lea. In 2011, NPD federal a obtinut cel mai mare succes electoral - devenind opozitia oficiala.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Noul PND este relatarea definitiva a evolutiei strategiei de marketing politic a Noului Partid Democrat la inceputul secolului al XXI-lea. In 2011, NPD federal a obtinut cel mai mare succes electoral - devenind opozitia oficiala.
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