Not Born Yesterday

Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad

Nu s-a nascut ieri explica modul in care decidem in cine putem avea incredere si in ce ar trebui sa credem si sustine ca suntem destul de buni in luarea acestor decizii. In aceasta carte plina de viata si provocatoare, Hugo Mercier demonstreaza cat de practic toate incercarile de convingere in masa - fie de catre lideri religiosi, politicieni, fie