Nuanced Account Management

This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.

Aceasta carte este un ghid practic cuprinzator pentru managerii de cont, echipele de vanzari si liderii de cont care opereaza in spatiul B2B. Cu o versiune nuantata de ,,gestionare a contului", care poate schimba jocul, cartea ofera o agenda bazata pe personal si proces, care poate crea un ,,avantaj competitiv" de la sine.