Ogilvy on Advertising

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

Totul, de la scrierea de exemplare de succes pana la gasirea de modalitati inovatoare de a implica oamenii si de la identificarea cu publicul la diferitele moduri de a vinde un stil de viata, aceasta carte analizeaza ce se vinde, ce nu si de ce. Si, facand acest lucru, el invata ce poti face pentru a vinde cel mai stralucit articol dintre toate: pe tine insuti.