Older Tourist Behavior and Marketing Tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

Aceasta carte ofera o analiza aprofundata a pietei turistice mai vechi si a provocarilor si oportunitatilor create de imbatranirea populatiei din perspectiva marketingului turistic, combinand o abordare a cererii si a ofertei pentru turistii in varsta.