One Up

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

One Up ofera o analiza empirica de pionierat a strategiei in industria jocurilor video pentru a explica modul in care aceasta a trecut de la margine la mainstream. Bazandu-se pe ani de experienta practica si academica in domeniul divertismentului interactiv, Joost van Dreunen analizeaza modul in care inovarea modelului de afaceri a facut din industria jocurilor video ceea ce este astazi.