Operations Management in the Travel Industry

Covering the applied managerial perspective of the travel industry, this book teaches effective skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses trends such as sustainability and includes a revised structure and international case studies.

Acoperind perspectiva manageriala aplicata a industriei turismului, aceasta carte invata abilitati eficiente prin revizuirea cadrelor legale, managementul calitatii si marketingul, managementul financiar si managementul actionarilor si partilor interesate. Acesta discuta tendinte precum sustenabilitatea si include o structura revizuita si studii de caz internationale.