Operations Strategy

Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strategy in a variety of businesses and organisations. Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.

Acum, la cea de-a cincea editie, acest text clar, bine structurat si interesant ofera o perspectiva asupra subiectului mai avansat al Strategiei operationale. Bazandu-se pe concepte din managementul strategic, managementul operatiunilor, marketing si HRM, acest text incurajeaza o intelegere aprofundata a strategiei operationale intr-o varietate de companii si organizatii.