Organic Growth Playbook

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Strategiile de marketing conventionale care se concentreaza pe diferentierea si pozitionarea produselor nu reusesc adesea sa ofere o crestere mai rapida. In aceasta carte republicata, Jaworski si Lurie ofera o abordare inedita a acestei probleme a cresterii.