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Origin of Brands

Autor: Ries, Al; Ries, Laura

Disponibilitate: Livrare in 2-4 saptamani (nu se afla in stoc, dar poate fi adus de la furnizorii nostri in 2-4 saptamani)

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Pret standard 59,99 RON

Pret special 44,99 RON
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

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AutorRies, Al; Ries, Laura
EdituraHarperCollins Publishers Inc
Dimensiuni136 x 238 x 32
Data Publicarii27/09/2005
FormatPaperback / softback
Numar pagini320
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Recenzati:Origin of Brands
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