Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
- Why doing good is good for business
- The science behind cause marketing
- Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
- A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.

Marketerii si liderii recunosc ca dezvoltarea unui scop autentic ajuta la construirea unui brand mai puternic care sa atraga adepti si colaboratori, mai degraba decat clienti si consumatori. Intr-o lume care are nevoie de solutii, oamenii privesc din ce in ce mai mult catre companii si marcile lor pentru a ajuta la rezolvarea problemelor societatii.