Personalization in Air Travel

The book offers four airline use cases to show how the topics discussed in different chapters can be applied by different types of airlines. This will be of interest to executives and senior managers within airlines, airports and air transport supporting industries.

Cartea ofera patru exemple de utilizare a companiilor aeriene pentru a arata cum subiectele discutate in diferite capitole pot fi aplicate de diferite tipuri de companii aeriene. Acest lucru va fi de interes pentru directorii si managerii superiori din cadrul companiilor aeriene, aeroporturilor si industriilor care sustin transportul aerian.