Persuasion

The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising, and more.

A opta editie a acestui manual de top ofera o prezentare accesibila si riguroasa a principalelor teorii si procese ale persuasiunii si a aplicatiilor acestora intr-o varietate de contexte din lumea reala. Este un manual ideal pentru cursurile de persuasiune in comunicare, psihologie, publicitate si nu numai.