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The Neuromarketing Code
Capture, convince, and close--scientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap(TM). Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Neuromarketing Code: Capture, Convince and Close, Scientifically! will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
- Written by the founders of SalesBrain who pioneered the field of neuromarketing
- SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
- Includes guidance for creating your own neuromarketing plan
- Advance your business or career by creating persuasive messages based on the working principle of the brain.
EdituraJohn Wiley & Sons Inc
Dimensiuni236 x 156 x 28
Data Publicarii02/11/2018
Format
Cartonata
Numar pagini352
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Codul de neuromarketing Capturati, convingeti si inchideti -- stiintific Majoritatea incercarilor dvs. de a convinge sunt sortite esecului, deoarece creierul publicului resping automat mesajele care le perturba atentia. Aceasta carte simplifica stiinta complexa a persuasiunii.