Persuasion in Society

This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.

Aceasta a patra editie, complet actualizata, introduce cititorii in bogata gama de tehnici persuasive si studii academice, impletind perspective din retorica, teoria critica si stiintele sociale si aplicand aceste cunostinte in contexte politice, sociale si de afaceri practice.