Pharma Marketing and Pharmacoeconomics

Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

Prezentare generala a strategiilor de marketing adoptate de diferite companii farmaceutice. Evidentiaza problemele majore de marketing care privesc industria farmaceutica si descrie noile tehnologii ca solutii.