Pitch, Tweet, or Engage on the Street

Drawing on the global literature and informed by interviews with more than seventy-five top practitioners from around the world, the third edition of this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures.

Bazandu-se pe literatura de specialitate globala si informata de interviuri cu peste saptezeci si cinci de practicieni de top din intreaga lume, a treia editie a acestei carti ofera cititorilor informatii esentiale si indrumari practice pentru a deveni practicieni competenti in relatii publice in diferite tari si culturi.