Platform Paradox

In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

In The Platform Paradox, profesorul Wharton Mauro F. Guillen sustine ca multe platforme inteleg gresit aspectele cheie ale a ceea ce este nevoie pentru a reusi la nivel global, de la cultura si institutii pana la dinamica competitiva locala.