Platform Strategies

Platforms have spread through many industries over the past decade and generated an increasing share of the global economy. This book is a strategic guide to platform-based business models, combining path-breaking insights from academic research with practical guidance and real-world applications of concepts and tools.

Platformele s-au raspandit in multe industrii in ultimul deceniu si au generat o cota tot mai mare din economia globala. Aceasta carte este un ghid strategic pentru modelele de afaceri bazate pe platforme, combinand perspective inovatoare din cercetarea academica cu indrumari practice si aplicatii concrete ale conceptelor si instrumentelor.