Political Marketing

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the futur

Revizuita in mod substantial, cea de-a treia editie a Politic Marketing continua sa ofere studentilor cea mai cuprinzatoare introducere in acest domeniu in crestere rapida. Acesta ofera un ghid accesibil, dar aprofundat, despre ce este marketingul politic si cum este utilizat in practica si incurajeaza reflectia asupra modului in care ar trebui sa fie utilizat in viitor.