Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding.

Aceasta carte analizeaza modul in care ambele grupuri de advocacy din Noua Zeelanda si Australia folosesc marketingul politic pentru a desfasura advocacy si pentru a sprijini diplomatia publica israeliana si palestiniana si brandingul national.