Political Marketing and the Election of 2020

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. The chapters in this book were originally published in the Journal of Political Marketing.

Aceasta carte examineaza campania si alegerile din 2020 din Statele Unite ale Americii din perspectiva marketingului politic, intotdeauna intrinseca alegerilor democratice. Capitolele din aceasta carte au fost publicate initial in Journal of Political Marketing.