Political Stakeholder Marketing

Political Stakeholder Marketing enriches our understanding of the fundamental differences between marketing in business and marketing in politics, how these differences affect the role of stakeholders in relation to political organisations and how these differences affect how stakeholders can be categorized.

Marketingul partilor interesate politice ne imbogateste intelegerea diferentelor fundamentale dintre marketing in afaceri si marketing in politica, modul in care aceste diferente afecteaza rolul partilor interesate in relatie cu organizatiile politice si modul in care aceste diferente afecteaza modul in care partile interesate pot fi clasificate.