Post-Truth

'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening Standard

Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times?

This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.

„Un manual de psihologie sociala / economie comportamentala in stil Malcolm Gladwell” Evening Standard Necinstea la nivel scazut este raspandita pretutindeni, sub forma de exagerare, utilizare selectiva a faptelor, economie cu adevarul, redactare atenta - de la Trump si dezbaterea Brexit la companii care spune-ne „apelul tau este important pentru noi”. Cum am ajuns intr-un loc in care tampeniile nu sunt doar pline de viata, dar aparent atat de eficiente incat au devenit strategia de comunicare din vremurile noastre? acest.