Power Branding

Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.

Ignorarea intelepciunii conventionale de marketing a permis multor startup-uri sa se dezvolte in corporatii internationale. Bazandu-se pe studii de caz ale marcilor emblematice Coca-Cola, General Motors si Google, printre altele, aceasta carte arata cum strategiile contra-intuitive utilizate de cele mai mari marci pot servi cel mai bine companiilor mici si mijlocii.