Power of Brand Ownership

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.

O explorare teoretica a dinamicii branding-ului, identitatii si puterii consumatorilor in spatiul liminal dintre digital si fizic care formeaza peisajul nostru cultural. Lectura esentiala pentru cei interesati de relatia dintre marci si consumatori si de modul in care marcile modeleaza si sunt modelate de peisajele culturale pe care consumatorii le navigheaza zilnic.