Practical Approach to Sales Compensation

Takes readers through the evolution of academic research on sales compensation. By examining the relevance of existing research, the book provides guidance on the design of an effective compensation system. It also discusses how recent technological advances in artificial intelligence and machine learning shape sales strategy transformation.

Conduce cititorii prin evolutia cercetarii academice privind compensarea vanzarilor. Examinand relevanta cercetarilor existente, cartea ofera indrumari cu privire la proiectarea unui sistem eficient de compensare.