Practical Customer Success Management

This book provides a simple-to-follow best practice framework that explains what the core CSM (customer success management) steps are at each stage of the customer journey to business outcome success.

Aceasta carte ofera un cadru de bune practici usor de urmat, care explica care sunt pasii principali CSM (customer success management - managementul succesului clientilor) in fiecare etapa a calatoriei clientului catre succesul rezultatelor in afaceri.