Presidential Campaigns in the Age of Social Media

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.

Aceasta carte ofera analize de continut ale mesajelor din campania candidatului la presedintie din 2016 din alegerile primare si generale. Capitolele examineaza atat mijloacele noi (Twitter, Facebook), cat si cele traditionale (spoturi TV, dezbateri, discursuri) utilizate in acest concurs.