Press Start

Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.

With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide.

The "addictions" and "highs" of Candy Crush or logging a run in your fitness app can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance.

Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.

Press Start examineaza beneficiile si utilizarile gamificarii, pentru ca intreprinderile de orice dimensiune si sector sa creeze campanii de marketing captivante si eficiente. Cu multe povesti de succes de la LinkedIn, Delta Airlines, Starbucks si Duolingo, gamificarea de marketing este deja o o practica bine stabilita, dar multe companii se ingrijoreaza sa nu intre fara un ghid. „Dependentele” si „maximele” Candy Crush sau inregistrarea unei alergari in aplicatia dvs. de fitness pot fi factori puternici in ceea ce priveste modul in care ne comportam.