The Pricing Compass

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.

Aceasta carte ofera proprietarilor de afaceri si practicienilor un ghid cuprinzator si pragmatic despre stabilirea preturilor, care prezinta pasii esentiali pentru profesionalizarea acesteia de la prima zi pana la o etapa mai matura.