Principles of Advertising

Built upon the understanding that contemporary consumers feel empowered to control every aspect of their media experience, this collection presents students with carefully selected readings regarding advertising principles that are designed to help consumers appreciate and enjoy advertising experiences.

Bazata pe intelegerea faptului ca consumatorii contemporani se simt imputerniciti sa controleze fiecare aspect al experientei lor media, aceasta colectie prezinta studentilor lecturi atent selectate cu privire la principiile publicitare care sunt concepute pentru a ajuta consumatorii sa aprecieze si sa se bucure de experientele publicitare.