Principles of Marketing

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

O introducere in marketing dintr-o perspectiva europeana, aceasta lucrare explica conceptele si teoriile fundamentale ale marketingului si demonstreaza aplicarea acestora printr-o multitudine de exemple, studii de caz si viniete. Ofera un pachet media care include un ghid de studiu interactiv online, un lounge video, studii de caz video integrate si multe altele.